AN OBSESSION TO BE WHITE
In the Western world, there is a social reasoning that black and tan people are more attractive. But, most people feel that tan color is super captive. Therefore, western people go out at beaches to take sunbaths in order to be tan. Westerners wait for sunshine. Sunlight also eradicates many skin issues.
Heading towards East of the globe. As being the opposite direction things there are also opposite. People think that white people are superior. They are an elite group. White superiority’s race is led by both genders of the Eastern society. People love white people. They themselves want to become as white as possible. That’s why people use umbrellas when it’s sunny outside. Easterners retain their white skin.
This culture especially is at a peak in the Thailand. If you’ll get a chance to visit Thailand, you’ll see whitening products almost in all shops. Shelves will be filled with whitening creams. Some people take pills for whiter skin. Others use creams, lasers, and even surgeries. It has a bad impact on consumers as well. Many side effects reactions of these steroids make one life difficult. Modern Media advertisements also promotes good health and care of the skin not to fade the complexion. But, Easterners are paying a huge amount for this. According to the Business Insider report, Asians spend over $20 Billion US annually to look fair.
Because people think in a manner that skin complexion is a reflection of an economic status. Daily wagers that have a direct exposure with the sun daily have black or tan color. On the other hand, white people have a fair color cause of less sun exposure. Because, they have a good executive indoor jobs. Whiteness is a beauty scale and trend. And this trend is growing day by day. I don’t think it’s going fade away anytime soon. In fact, it is thought that the movement started in South Korea. Korean pop culture taught people that white skin is mandatory to be in the frame. The story is the same in the Philippines, Indonesia, Cambodia, Malaysia, China and, Vietnam. Indian subcontinent is also not far from this thinking. They also praise white skin. White obsession is also an influence of British rule in the world. It’s fascinating that Asians annually spends over $20 Billion to be white.
Thanks for reading!